Resources to Promote Site Awareness
Marketing and Communications Toolkit
Maximizing the benefit of this resource means first making sure people know about it. This toolkit is designed to arm you with a variety of resources to help you spread the word about PetrochemWorks.com. Resources are available to inform both career counselors and advisors about PetrochemWorks.com as well as students and job seekers (target user audience).
TALKING POINTS - An overview about the initiative and PetorchemWork.com. This is a great way to learn how to communicate the value of PetrochemWorks.com to those unfamiliar with the resource.
PROJECT INFOGRAPHIC- This infographic gives a high-level overview of the key stakeholders and background information on this resource.
PRESS RELEASE - A draft press release announcing the launch of PetrochemWorks.com. Customize it for your organization and release it to local publications.
WEB PAGE AND NEWSLETTER COPY - Sample language that invites someone to visit and take full advantage of PetrochemWorks.com. Add to your organization’s website or newsletter. Don’t forget to include a PetrochemWorks.com logo.
SOCIAL MEDIA CONTENT - Sample language and graphics for social media channels. Select what is most appropriate to your followers and just cut, paste, and post.
LOGO, JPEG - Utilize for either online (website, newsletter, email, social media posts, etc.) or printing (marketing collateral, etc.).
DIGITAL KIOSK SCREEN - Power Point screen to include as part of your digital kiosk screen rotation for announcements/information. Great for community colleges, high schools, career centers, advisor offices, etc.
POSTER (art file, for in house printing) - 11” x 17” poster to advertise PetrochemWorks.com. Great for community colleges, high schools, career centers, advisor offices, etc. Download an in-house print file or a professional printing file with bleed with crop marks.
POSTER (art file, for professional printing) - 11” x 17” poster to advertise PetrochemWorks.com. Great for community colleges, high schools, career centers, advisor offices, etc. Download an in-house print file or a professional printing file with bleed with crop marks.
FLYER (in house printing) - 2-page 8.5” x 11” flyer promoting career opportunities and eight (8) common/popular careers in the petrochemical industry. Great for community colleges, high schools, career centers, advisor offices, etc. Download an in-house print file or professional print file with bleed with crop marks (below).
FLYER (art file, for professional printing) - 2-page 8.5” x 11” flyer promoting career opportunities and eight (8) common/popular careers in the petrochemical industry. Great for community colleges, high schools, career centers, advisor offices, etc. Download an in-house print(above) file or professional print file with bleed with crop marks.
STICKERS (art file, green design) - “Don’t be a zombie – put life in your career” 3” x 3” GREEN sticker that ties in with the zombie promotional video. Great to distribute during presentations to high school students, Junior Achievement, etc. Print in-house, or through a printing vendor, such as www.StickerMule.com,
STICKERS (art file, black design) - “Don’t be a zombie – put life in your career” 3” x 3” BLACK sticker that ties in with the zombie promotional video. Great to distribute during presentations to high school students, Junior Achievement, etc. Print in-house, or through a printing vendor, such as www.StickerMule.com.
SITE OVERVIEW VIDEO - 4-minute overview video about PetrochemWorks.com. Great tool to provide a brief overview to those unfamiliar with the resource. Target audience is career advisors and those providing career advising to students and job seekers.
DON'T BE A ZOMBIE VIDEO - 30 second promotional video for PetrochemWorks.com. Great for presentations to high school students, Junior Achievement, etc.
QR CODE - Image for posters or other promotional materials allowing those with smartphones and a QR code app to scan the QR code to go to PetrochemWorks.com
Looking for an easy way to access PetrochemchemWorks.com on your tablet or smartphone? You can easily download an icon to the home screen of your tablet or smartphone that will launch the website with one click.